Artists all over the world use different Adobe products to design everything from the icons you see on a webpage to the movies and videos you watch.
We all know about Photoshop
and Acrobat reader or even adobe After effects, but can you name the rest of
the Adobe products? To make it more confusing, more than 100 adobe products
exist for several domains and platforms.
Adobe makes so many software that it can be quite stunning for even a professional to understand what each one is used for. Before talking about any of adobe products/software, first we need to take a brief overview about the Adobe Company.
1. Adobe Systems Incorporated
Adobe systems incorporated is an American multinational computer software company headquartered (HQ) in San Jose, California.
Historically, it has focused on the creation of
multimedia and creativity software, with a more recent incursion towards
digital marketing software. Adobe is known for its Adobe Flash web software,
Photoshop image editing software, Adobe Illustrator vector graphics editor,
Acrobat Reader, the PDF (Portable Document Format), Adobe XD and Adobe Creative Cloud.
After leaving Xerox Parc in order to develop and sell the PostScript page description language, JOHN WARNOCK and CHARLES GESCHKE established adobe in December 1982. Three years later, Apple Computer licensed PostScript for use in its LaserWriter printers, which helped starting the desktop publishing revolution.
 |
| John Warnock & Charles Geschke |
Adobe has more than 21,000 staff around the globe. Besides that, it has major development activities in the United States and India.
 |
| Adobe Inco. HQ in San Jose |
In its fourth quarter of fiscal year 2019, Adobe achieved record
quarterly revenue of $2.99 billion, which represents 21% year-over-year growth.
The picture below represents the company revenue in million dollars per year,
from 2004 to 2019.
 |
| Adobe inco. revenue |
2. Adobe Products
|
As mentioned before, adobe has so many software. Visiting the OfficialWebsite, will give you a general information about all the available
software. Adobe products are divided into 11 categories. |
2.1 Graphic Design
A visually attractive website is a dream of both a website owner as well as a user. To make this dream turn into reality, the graphic and web designers use the best available graphic design software. Therefore, adobe suggests the following products for you:
- Adobe Photoshop
- Adobe Pagemaker
- Adobe Lightroom
- Adobe InDesign
- Adobe InCopy
- Adobe ImageReady
- Adobe Illustrator
- Adobe Freehand
- Adobe frameMaker
- Adobe Fireworks
- Adobe Acrobat
- Adobe XD.
| |
2.2 Web Design
This kind of programs permits the creation of web templates and designs in a short period of time. Long time ago, the creation of the most basic templates, was accomplished by written hundreds of code lines. But, with the advanced web creation software now on the market, nearly anyone can build nice web designs quickly and easily. Thus, the following products are perfect for this kind of work:
- Adobe Muse
- Adobe GoLive
- Adobe Flash Builder
- Adobe Flash
- Adobe Edge
- Adobe Dreamweaver
- Adobe Contribute.
 |
| Web templte exemple |
2.3 Video editing, Animation and Visual effects
Video editing is the process of manipulating and rearranging video shots to build a new work. Editing is usually considered to be one part of the post production process, colour correction, sound mixing, etc. Below, is a list of adobe software intended for video editing, animation and visual effects:
- Adobe Ultra
- Adobe Spark Video
- Adobe Premiere Pro
- Adobe Premiere Elements
- Adobe Prelude
- Adobe Encore
- Adobe Director
- Adobe Animate
- Adobe After Effects
- Adobe Character Animator.
 |
| Video editing with Premiere Pro |
2.4 Audio Editing
Audio editors are notably powerful. Making podcasts, recording songs or trimming sounds, the next adobe software will just do the work for you:
- Adobe Soundbooth
- Adobe Audition
Note: If you’re looking for the best free tool out there, Audacity is just outstanding.
 |
|
Editing audio with Audacity |
2.5 eLearning
Advanced technologies are changing how digital learning is composed and delivered. The question is: what is an authoring tool?
Simply an authoring tool is a piece of software that enables the creation of digital content. Adobe software intended for this kind of tasks are:
- Adobe Captivate Prime
- Adobe Presenter Video Express
- Adobe Connect (web conferencing platform).
 |
| Adobe Connect |
2.6 Digital Marketing Management
Digital marketing manager is responsible for developing, implementing and overseeing long-term digital marketing campaigns as well as short-term advertising techniques. To make it easier for you, we suggest the following adobe tools:
- Adobe Marketing Cloud
- Adobe Experience Manager
- Mixamo.
 |
| digital marketing principals |
2.7 Server Software
It used, operated and managed on a computing server. It provides and simplify the exploitation of underlying server computing power for use with an array of high-end computing services and functions. This list provides you with adobe software for servers:
- Adobe Cloud Fusion
- Adobe Content Server and Adobe LiveCycle Entreprise
- Adobe BlazeDS.
 |
| Sample network diagram |
2.8 Formats Software
File format is how the data within the file is organized. An appropriate file format or extension is generally indicated as part of the file's name. Conventionally, the extension is separated by a period from the name. Adobe formats software are:
- Portable Document Format (PDF)
- ActionScript
- Shockwave Flash
- Flash Video.
 |
| JPG file format |
2.9 Web Hosted Services
This service allows organizations and individuals to share a website or web page on the Internet. Adobe has the following apps:
- Adobe Photoshop Express
- Acrobat.com
- Adobe Spark.
 |
| Web hosting service |
2.10 Augmented Reality and 3D
Augmented Reality (AR) is a technology enhancing the real world with digital information and media, such as 3D models and videos, overlaying in real-time the camera view of your smartphone, tablet, PC or connected glasses. For this type of tasks, Adobe is providing you with:
- Adobe Aero
- Dimension
- Mixamo.
 |
| Augmented Reality |
2.11 Adobe Render
Adobe Media Encoder takes advantage of the available GPUs on the system to distribute the processing load between the CPU and GPU for increased performance.
 |
| Rendering process |
3. Adobe Experience Cloud
Is it that necessary to understand your customers? Is it possible to achieve important insight into people you never encounter or meet? How can you adapt products and services to their precise interests, preferences, and behaviors?
The Adobe experience cloud was released in March 2017, it is a leading digital marketing platform designed to deliver superior end-to-end customer experiences and unlock a digital civility to drive business value. It merges Adobe marketing Cloud, Adobe Advertising Cloud, and Adobe Analytics Cloud within a single. This allows the customer to centralize campaign creation and management, advertising activity, and intelligence gathering – and particularly, understand how they all feed into each other. This capability is so important because now days, our world is turning more and more to a digital world where data, devices and disruption regulate and determine the relationship with the customer.
The modern customer expects you to be everywhere. In this case, Adobe Experience Cloud can be a very good choice. It can be used by businesses across a range of industries: financial services, technology, retail, hospitality, travel, and many more. The platform gives organizations everything they need to deliver personalized marketing and incredible experiences to their customers. To learn more about this topic I invite you to watch this video about the Adobe Experience Cloud.
4. Adobe Solutions
Solution Partner is meant for companies that offer solution-based sales, system integration, services, or extended merchandise supported by Adobe technologies. Three levels of membership: Bronze, Silver, or Gold give access to useful technical, sales and enablement resources, including software, communications, marketing and support. Partners must apply and meet some requirements before being accepted into the program.
The Training Provider plan is for individuals, businesses and academic institutions that serve training for one of the Adobe trademarks. Partners must meet the required criteria to be given membership as an Adobe Authorized Training Center or Adobe Certified Instructor. This membership also includes pre-release software, educational materials.
Adobe built many programs/software in which most of them had a major impact on various domains. Most of you know about Flash, Photoshop, Adobe XD and Adobe Reader. But these aren’t the only programs Adobe develops. Aiming to be the one in a specific domain like: Graphic design, Web Design, Video Editing… etc. can be accomplished perfectly by choosing the right tool for that specific task. To help you choose what suits best your needs, we are regularly posting and updating articles about adobe software.
0 Comments