Digital advertising is the new normal, which also means that marketing is always online today. It has caused a paradigm shift in marketing: While classic advertising tries to find potential customers, digital advertising do not try to find the customer, but rather let the customer search for the advertisement.
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What is Digital Advertising?
Digital marketing is communication using digital technologies, usually via the Internet. It serves to build up brand awareness, lead generation, conversion, customer loyalty and upselling and aims at increased engagement between target group and brand. Digital marketing is also called data-driven marketing because it is based on data records and uses the analysis of customer data to pursue the optimization of communication strategies.
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How Does Digital Advertising Work?
Digital advertising is very functional and precise: The basic principle of digital advertising works precisely because an advertisement only addresses its specific target group when it is actively looking for your products or services. In order for this to work perfectly with your digital advertising, it must be ensured that your advertising as an AdWords or AdSense advertisement is only activated when customers search for certain search terms online. It is important to ensure that your online advertising is linked to precisely these keywords and that your advertising texts are designed appropriately.
What Adobe Software is used for Advertising?
Advertising Cloud
Experience Cloud
Media Optimizer
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