   The visual appearance of a company extends from the packaging of your products to your website. A coherent presentation is important at all levels, which ideally communicates your most important company values at a glance.

   Whether you like it or not, every image and graphic communicate with the viewer. Even if you worry little about your company logo or the color of your website, these subconsciously awaken associations in every viewer. The right graphic design, today primarily referred to as visual communication.

   Developing a graphic design for your clients with an individual approach that fits his company and should be found at all levels of the design. This includes the choice of colors and typography, fonts and of course the logo as a picture mark. If this loses its modern and meaningful character over the years, a redesign is the right step.

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1. How does a graphic designer work?

A designer with professional training accompanies you on all levels from conception and brainstorming to the design of visual elements of your corporate design. In line with the target group, the designer thinks about the character of the target group and shows how the values and wishes of your company can be graphically implemented.

Graphic designers combine creativity and artistic talent with mastery of technology to use text and images to design graphic communication tools for customers - from small logos and websites to the entire branding package.

In addition to a comprehensive visual appearance, you will receive practical tips on how your target group ticks and why certain graphic elements work. As the target group has changed structurally over the years, adjustments in graphic design are recommended. This applies to digital elements of your website as well as to corporate articles.

Are you stuck between your love for creating art and your drive to master every new technology that comes your way? Are you never satisfied with working on a single project and instead prefer many different projects? If so, you could have a career as a graphic designer.

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2. What training is required?

The profession of graphic designer requires studies as training. As part of this training, a focus was placed on visual communication, which is primarily opposed to product design. A graphic designer is therefore optimally familiar with the effects of colors, fonts, typography and more.

Aspects such as media design and communication design also flow into modern training in graphic design. In any case, every designer is constantly developing, because trends and graphic preferences develop just as much as our society and thus potential target groups for products and services. A constant look at which design really works and fits the start-up or a traditional company is therefore a key to professional success.

Training is crucial

According to the United States Department of Labor, approximately 210,710 people were employed as graphic designers in the United States in May 2016. That was an increase of 0.9%. Average hourly wages were 25.14$, with the bottom 10% earning 13.44$ and the top 10% earning 39.43$. The average annual salary for a graphic designer was 52,290$, with a low of 27,950$ and a high of 82,020$.

If we break down the employment of graphic designers by industry, we see something interesting: In 2016, 21.16% of graphic designers worked for specialized design service providers, which include graphic design companies. More than 4% worked in one of the following areas: advertising and PR, printing and related support and for publishers for newspapers, magazines and books. Almost 3% worked in other production areas, such as in-house packaging design. Around half a percent worked in the area of computer systems design and similar services. And less than 0.1% worked in various other areas, including government agencies, legal advice, and wireless communications providers.

That makes up a mere 38%. So where is everyone else? Most of them are self-employed and work as freelancers! As more industries move online and outsource their design work, more and more graphic designers (and other creative people) work as freelancers. They look for customers and work for them independently. Self-employed graphic designers have very flexible schedules and changing workloads; there are times when you work on many different projects at once and other times when you are waiting for something new to emerge.

3. Essential graphic design skills!

The skills of a graphic designer vary a little depending on which area he specializes in, but basically everyone needs certain hard skills in these areas:

3D design
Art history
Color theory
Communication design
Design theory
Film / television
Visual arts
Graphic design
Illustration
Photography
Printing techniques
Typography
Visual art

Some freelancers focus more on working on the Portfolio, but don't forget: the majority of graphic designers have far more impressive skills than just these basic skills.

Master more skills

4. Adobe Software for Design

Graphic design depends on the software. Sure, a talented designer can also create something beautiful with Microsoft Paint. But the intuitive operation and flexibility of a good program can make all the difference.

Create an impressive and oustanding visuals for print, web, and applications using the industry's leading graphic design. Adobe provides many software for different platforms: